Beim AGF Forum 2023, das am Mittwoch unter dem Motto ‚Mind the Gap – KI, Daten und Total Reach‘ in der Frankfurter Union Halle stattfand, konnte Kerstin Niederauer-Kopf, Vorsitzende der Geschäftsführung der AGF Videoforschung, mehr als 240 Besucher – und damit weit mehr als im vergangenen Jahr – begrüßen. Durch den Kongresstag führte die freie Journalistin und Autorin Juliane Paperlein. Das Tagesprogramm zentrierte sich gemäß dem Motto hauptsächlich um die Herausforderungen eines immer stärker konvergierenden Medienmarkts und den damit einhergehenden dynamischen Veränderungen. Neben Programmanbietern und Werbetreibenden stellen diese auch die Reichweitenforschung vor immer neue Herausforderungen, wenn ein gemeinsamer Standard das
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