"Alpine Customer Journeys - next generation channel und touchpoint management" lautet der Titel des theALPS Symposiums, welches den Auftakt zur alpenübergreifenden Fachveranstaltung theALPS am 16. und 17. September 2014 in Arosa, im Schweizer Kanton Graubünden, bildet. Im Anschluss erfolgt die Präsentation der Finalisten des theALPS Awards 2014 samt Preisverleihung. Die begehrte Auszeichnung wird in diesem Jahr für herausragende Innovationen im Bereich digitaler Marketingstrategien verliehen. Beim theALPS Handelsraum am 17. September widmen sich an die 400 Teilnehmer, darunter Alpen-affine Vertriebspartner aus aller Welt und Tourismusanbieter aus den AlpNet-Partner-Ländern der Stärkung ihrer Business-Netzwerke und dem Abschluss von Geschäften.
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