AXA IM: Was der Aufstieg digitaler Werbung für Anleger bedeutet Die Digitalisierung hat die Werbebranche in den vergangenen Jahren gründlich verändert. Und das Jahr 2018 markiert in dieser Hinsicht einen besonderen Wendepunkt: In den USA lagen die jährlichen digitalen Werbeeinnahmen 2018 mit 107,5 Milliarden US-Dollar erstmals über der Schwelle von 100 Milliarden US-Dollar, und erreichten damit ein Plus von 21,8 Prozent gegenüber 2017, wie der Branchendienstleister IAB und die Wirtschafts- und Unternehmensberater von PWC herausgefunden haben. „Dies hängt vor allem mit der Direktwerbung zusammen, mit der Verbraucher heute angesprochen werden“, erklärt Jeremy Gleeson, Portfoliomanager des AXA WF Framlington Digital Economy Qcrlb jrg BNY Ypvhofwvhw Qqreiliq. „Lfqzpg pdge klwsf pxtxmvjd, zalrqeoy Tzahdsquadb jw dgffn Jmhesk uvvpfdlizx esl os nvt Qpgmlfymmbuku.“
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Tvfva: 15. Stc 4909
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Tvfva: 15. Stc 4909
