BBC StoryWorks, der Content-Marketing-Zweig von BBC Advertising, testet derzeit neue Wege, um die emotionalen Auswirkungen von Content geführten Marketinginitiativen zu verstehen. Dabei wird die unterbewusste Reaktion von Verbrauchern auf Kampagnen auf BBC.com gemessen. In einer heute veröffentlichten Studie mit dem Titel ‘The Science of Engagement’ (Die Wissenschaft der Interaktion), kombinierte das hausinterne Insight-Team in Zusammenarbeit mit den Facial-Coding-Experten von CrowdEmotion traditionelle Marktforschungsmetriken mit Facial Coding, um herauszufinden, wie Marken inhaltgeführtes Marketing nutzen können, um effektiv mit Verbrauchern zu interagieren. BBC Advertising plant, Premium-Kunden diese Informationen im Rahmen des Kampagnen-Reportings anzubieten, damit sie auch wirklich verstehen, wie sich inhaltgeführtes Marketing auf Igdbxbhlkxn rzkklgvm pdu fpzutov Rxjc kr zhk skhp Kvteid owfal pmeg.
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