Neue Attraktion in BVB-FanWelt und SIGNAL IDUNA PARK in Dortmund kombiniert Interaktion, Mixed Reality und Gamification zu einem weltweit einzigartigen sportlichen Markenerlebnis
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Im Profisport zählt nicht mehr nur die sportliche Leistung auf dem Platz. Aspekte wie Markenerlebnis, die Identifikation mit dem Verein, Fan-Bindung, Gamification und Sichtbarkeit in den sozialen Netzwerken sind heute ein wichtiger Teil des Vereinsgeschäfts. Daher bemühen sich Sportvereine zunehmend um die Förderung von besonderen Fan-Erlebnissen und das Schaffen neuartiger Attraktionen. Der Fußball-Bundesligist Borussia Dortmund geht in diesem Bereich seit Mitte August mit einem bisher einzigartigen, immersiven Erlebnis als Pionier voran.
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