Vor diesem Hintergrund veröffentlicht die Global Data & Marketing Alliance (GDMA) in Partnerschaft mit dem Customer Intelligence Unternehmen Acxiom und unter Einbeziehung des Deutschen Dialogmarketing Verbands (DDV) nun zum wiederholten Male ihren Datenschutz-Report, eine unabhängige Studie von Foresight Factory zum Thema „Datenschutz in Deutschland: Was Verbraucher wirklich denken“*.
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