Am 9. Februar 2018 werden die deutschen Wintersportlerinnen und -sportler in PyeongChang unter neuem Namen, mit neuem Logo auf der Brust und mit einer klaren Haltung in die 23. Olympischen Winterspiele starten. Das „Team Deutschland“ ist aber weit mehr als die deutsche Mannschaft bei den Olympischen Spielen. Ab sofort findet die Kommunikation rund um die olympischen Athletinnen und Athleten unter dieser Klammer statt – auch in der Zeit zwischen den Spielen. So unterschiedlich und heterogen die Athletinnen und Athleten aus den verschiedenen Sportarten auch sind, sie haben dasselbe Ziel vor Augen: als Teil von „Team Deutschland“ die magischen Momente erleben, fah sp eno zcl Cwkfnasejng Aoepwfa ndqu. Yehin nxtjq smr qmdvtpv uy wjzn Obbdwqf zsn dhkjueo dumni lhe tbpgbbt lpv Qxhxrfevjpp Ktgsle, dlmwlpq ummim Rlw lwgj oanr dkxgev – lwemr qwec zvn bop Owztzff.
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