Das wollten elaboratum und Trusted Shops herausfinden und haben in einer gemeinsamen Studie die Top-Frustfaktoren identifiziert und gerankt. Mehr als 1.200 Nutzer haben anhand von 15 Situationen den Frustfaktor, Abbruchgründe und absolute No-Gos beim Onlineshopping bewertet. Von den Shopbetreibern wollten sie wissen, wie sie das Frustpotenzial ihrer Kunden einschätzen.
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