Erfolgreiches Marketing zeichnet sich aus durch starke Kundenausrichtung, Botschaften mit hoher Aussagekraft und Relevanz für den Empfänger. Daher spielen Kundendaten von jeher eine entscheidende Rolle, wenn es darum geht, eine persönliche und authentische Beziehung mit dem Konsumenten aufzubauen. Umso wichtiger ist nun der 1. September 2012 für deutsche Vermarkter; egal ob Offline- oder Online-Marketing, solange Unternehmen persönliche Daten sammeln und für Werbezwecke einsetzen, müssen sie auf diesen Termin vorbereitet sein: Denn die Übergangsfrist der 2009 beschlossenen Novelle des Bundesdatenschutzgesetzes (BDSG) endet am 31. August.
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