"Die Gäste bleiben nicht aus, stattdessen überzeugt sie die Angebotsvielfalt der Stadt Esslingen", resümiert auch Charlotte Fink, Geschäftsführerin der Esslinger Stadtmarketing & Tourismus GmbH EST. Trotz der Wirtschaftskrise wirkten Esslinger Veranstaltungen wie Esslinger Frühling, Esslinger Herbst, Es funkelt, Esslinger Sternstunden, der Esslinger Mittelaltermarkt & Weihnachtsmarkt, das Zwiebelfest, die Kulturveranstaltung Stadt im Fluss oder die Ausstellung "Zwischen Himmel und Erde - Klöster und Pfleghöfe in Esslingen" 2009 als Publikumsmagnete.
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