Die Mediennutzung hat sich in den vergangenen Jahren stark verändert, Akteure aus den klassischen Medien werden zunehmend auch in digitalen Märkten aktiv, multimediale Medienprodukte des Web 2.0 lösen monofunktionale Angebote ab. Crossmedia-Management lautet daher heute die Anforderung sowohl an Medienschaffende im Medien- und Kommunikationsmanagement als auch im Journalismus. Die staatlich anerkannte, private Fachhochschule des Mittelstands (FHM) hat, diesem Bedarf folgend, einen neuen Master-Studiengang entwickelt: Das Studium zum Master of Arts (M.A.) Crossmedia & Communication Management soll erstmalig im Oktober 2010 starten.
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