Vierzig Prozent aller Deutschen nutzen Soziale Netzwerke. Der Online-Handel boomt. Wie in anderen Einzelhandelsbranchen sieht auch der Möbelfachhandel sein stationäres Geschäft zunehmend gefährdet. Auf Initiative der Josef-Lauten-Stiftung erforschte eine Projektgruppe innerhalb des Betriebswirtschaftsstudiums an der Fachschule des Möbelhandels in Köln die Grundlagen zum Thema Social Media im deutschen Möbelhandel. Die abschließende Präsentation am 19. Dezember 2013 vor rund 60 Zuhörern zog das Fazit: Wer Kunden für den stationären Handel motivieren will, muss sich schleunigst mit den sozialen Medien auseinandersetzen.
Ein stark besuchtes Branchenforum am 16. Oktober 2012 in der MÖFA stieß auf breites Interesse. Frank Michna, Social Media Experte
Ein stark besuchtes Branchenforum am 16. Oktober 2012 in der MÖFA stieß auf breites Interesse. Frank Michna, Social Media Experte
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Msq Poaqv-Rtkeal-Ugbxrdzl funv yce Meaqoebhzgie id aclfw Knmp wwiptnknbqw, nde zrerk vjj.mevobtp.yuf/RXKJUTRdbqxyz mygdiwpjutnjjg xogwh.
