Telecom carriers around the world are turning their attention to advertising as a potential source of revenue, according to Gartner Inc. Gartner forecasts that the worldwide mobile advertising market alone will be worth over $12 billion by 2011 but advised carriers that they will need to rise to some key challenges if they are to realise their advertising ambitions.
"First and foremost, telecom carriers need to differentiate their approach to the advertising market," said King-Yew Foong, research director at Gartner. "This is particularly important, given the fact that advertising money is being pursued by their immediate telecom competitors, consumer device
"First and foremost, telecom carriers need to differentiate their approach to the advertising market," said King-Yew Foong, research director at Gartner. "This is particularly important, given the fact that advertising money is being pursued by their immediate telecom competitors, consumer device
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