Wenn im September die weltweit größte Messe für Consumer Electronics und Home Appliances ihren 100. Geburtstag feiert, präsentieren sich die bekannten IFA-Initialen in neuem Design. Doch das Jubiläum ist mehr als nur ein visuelles Makeover. Innerhalb der letzten sechs Monate hat die IFA Management GmbH in enger Zusammenarbeit mit ihren Gesellschaftern – der gfu Consumer & Home Electronics GmbH, Inhaberin der Markenrechte der IFA, und Clarion Ltd – einen tiefgreifenden Neugestaltungsprozess für das gesamte Markenumfeld der IFA eingeleitet. Für diese ambitionierte Aufgabe wurde Highsnobiety beauftragt. Die Agentur ist nicht nur auf Kommunikation spezialisiert, sondern genießt weltweit Renommee, wenn es um Wdsbskaxs kne Zkii eiyt.
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