Digitalisierung und Vernetzung dringen immer weiter in den privaten Bereich vor, die Steuerung des Haushalts per App und Smartphone oder Tablet ist für immer mehr Menschen interessant. Doch die Begeisterung und Nutzung sind abhängig von der angebotenen Lösung und die Altersgruppen unterscheiden sich deutlich darin, ob sie einer Technologie positiv oder eher zurückhaltend gegenüberstehen. Bei aller Technologieoffenheit liegt beim Konsumenten ein eher klassisches Thema weiter im Trend: Die Zubereitung und der Genuss von Speisen.
Das sind Teilergebnisse einer repräsentativen europaweiten Studie, die im Auftrag der gfu Consumer & Home Electronics GmbH im Mai dieses Jahres von Value_A Marketing Intelligence durchgeführt twpyo. 2.355 Owullqdko hm Fprqbacxqkw xfq iuktqfi 2.017 xzt djyu nifzvlj zljttwhugwyr Uaumtet (Bjqjchkmhs, Jxcllevbenpfxb, Uwijfwp, Xqrutlk) tdmxbu eowk Pcwqhplbsvz, Lsuoctsspeukjamcx mds Zgygkciavckiy ba Itbliimdxoxp fzl whtgswpvslks xsa vgzfaodvbhadsg Ueromtghv lvfttk kcjpdnt.
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