- Jedes Format hat seine eigene Daseinsberechtigung und steuert im Gesamtkontext einer Kampagne mit seinen Stärken zum Kampagnenerfolg bei
Display-Formate bilden mit ihrem Grundrauschen das Fundament
AdSpecials sorgen für Überraschungseffekte und besondere Aufmerksamkeit
Native Ads zahlen vor allem auf die Marken- und Imagedimensionen ein
- Wichtig ist der zur Marke und Kampagne passende Formatmix - dies beflügelt die Markennähe und hält gleichzeitig den Wettbewerb auf Distanz
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