Neue Produkte zur Altersvorsorge und altersspezifische Sachversicherungen stoßen in der Zielgruppe der berufstätigen «Silver Ager» auf reges Interesse. Hoch im Sympathiekurs stehen bei den 50-65-Jährigen derzeit vor allem flexible und innovative Vorsorgelösungen sowie spezielle 50plus-Unfallversicherungen. Dies zeigt die aktuelle Zielgruppenstudie «Silver Ager – Finanzverhalten Berufstätige 50plus» aus der Studienreihe «Zielgruppen für Finanzdienstleister» des Marktforschungsinstituts HEUTE UND MORGEN. Über 500 berufstätige Silver Ager im Alter zwischen 50 und 65 Jahren wurden im März 2016 repräsentativ zu ihrem Versicherungs- und Finanzverhalten befragt. Im Vergleich zur ersten Silver-Ager-Studienausgabe von 2012 standen – neben dem Test neuer Produktkonzepte in der AV- und Sach-Sparte – dyxcinq yeh Firuxv Gptgiv hac Osmwsumbcybv, Efvtejogn rgw Gdwhbffuvslkvryukkln zj Lnrmiadyedn.
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