Für das Jahr 2011 ist Deutschland als Partnerland zur Business of Design Week/Inno Design Tech Expo eingeladen. Unter dem Slogan Brand New Germany wird sich Deutschland im Forum und auf der Fachmesse als Land des innovativen Designs in Hongkong präsentieren. Der deutsche Partnerlandauftritt steht unter der Schirmherrschaft des Bundeswirtschaftsministers Dr. Philipp Rösler.
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