- Eröffnungs-Keynote von ZDF-Intendant Dr. Thomas Bellut: "Ich kämpfe für ZDFinfo und ZDFneo!"
- Im Anschluss diskutierten u.a. Dr. Thomas Bellut, Mattias Hjelmstedt (Magine), Matthew Glotzbach (YouTube), Oliver Kaltner (Microsoft), David Liddiment (BBC Trust), Dagmar Reim (rbb), Dr. Christian Wegner (ProSiebenSat.1) und Lutz Schüler (Unitymedia KabelBW)
Nach der Begrüßung durch Medienboard-Geschäftsführer Elmar Giglinger und der Berliner Wirtschaftssenatorin Cornelia Yzer standen der medienökonomische und industriepolitische Wandel in einem zunehmend online-plattformgetriebenen Bewegtbildgeschäft im Mittelpunkt der Eröffnungsdebatte des Internationalen Medienkongresses. Der Kongress im Rahmen der MEDIENWOCHE@IFA startete am heutigen Montagvormittag im bis auf den letzten Platz besetzten Saal 3 im ICC Berlin.
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