Früher mussten Getränke geschmacklich überzeugen und den Durst löschen. Heute sollen sie die Gesundheit unterstützen, fit für den Arbeitsplatz oder den Sport machen, einen spirituellen Mehrwert bieten, nachhaltig produziert sein und nicht zuletzt exotisch oder aber „wie bei Oma“ schmecken. Dahinter stecken weltweite Mega-Trends, auf welche die Anbieter von Getränken, flüssigen Lebensmitteln und Milchprodukten antworten müssen. Wie diese Quadratur des Kreises mit den richtigen Rohstoffen, Zutaten und Konzepten gelingen kann, das zeigt die drinktec, die Weltleitmesse der Getränke- und Liquid-Food-Industrie, die im kommenden Jahr in München stattfindet.
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