Consumers trust Miele. In Germany and five other European countries, consumers recently voted the tradition-steeped family-run Miele company 'Most Trusted Brand' among domestic appliance manufacturers in the Reader's Digest European Trusted Brands 2011 study. For this, Miele was presented with the Pegasus Award for highest consumer trust and confidence. Furthermore, consumers rated Miele among the top five most credible company brands with respect to sustainability as expressed in fair production. As a result, the company was awarded the special 'Trusted Brands Sustainability Prize'.
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