Geschäftsentwicklung im vierten Quartal 2015
Umsätze steigen um 17,1% auf € 879 Millionen (währungsbereinigt +11,5%)
Rohertragsmarge rückläufig auf 42,7% aufgrund von ungünstigen Währungskurseffekten
Operatives Ergebnis (EBIT) wächst leicht auf € 11 Millionen aufgrund anhaltend starker Investitionen in operative Aufwendungen, vor allem in Marketing, Retail und IT
Starke Abverkaufszahlen des ersten, von Rihanna inspirierten Schuhs verleihen PUMAs Geschäft im Frauensegment weiteren Schwung
Geschäftsentwicklung im Gesamtjahr 2015
PUMAs Umsätze steigen um 14,0% auf € 3,4 Milliarden (währungsbereinigt +6,5%)
Umsatzwachstum ist vor allem auf das Segment Schuhe und die Kategorie Running und Training zurückzuführen
Rohertragsmarge rückläufig auf 45,5% aufgrund von ungünstigen Währungskurseffekten
Operative Aufwendungen nehmen aufgrund gestiegener Marketingaktivitäten, Investitionen iv Ernouknvsfnffzpqvfuoft tmq nc RK twivx bgewedxucqu Vlgkrwqapnkrpdzyunqd fc
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Umsätze steigen um 17,1% auf € 879 Millionen (währungsbereinigt +11,5%)
Rohertragsmarge rückläufig auf 42,7% aufgrund von ungünstigen Währungskurseffekten
Operatives Ergebnis (EBIT) wächst leicht auf € 11 Millionen aufgrund anhaltend starker Investitionen in operative Aufwendungen, vor allem in Marketing, Retail und IT
Starke Abverkaufszahlen des ersten, von Rihanna inspirierten Schuhs verleihen PUMAs Geschäft im Frauensegment weiteren Schwung
Geschäftsentwicklung im Gesamtjahr 2015
PUMAs Umsätze steigen um 14,0% auf € 3,4 Milliarden (währungsbereinigt +6,5%)
Umsatzwachstum ist vor allem auf das Segment Schuhe und die Kategorie Running und Training zurückzuführen
Rohertragsmarge rückläufig auf 45,5% aufgrund von ungünstigen Währungskurseffekten
Operative Aufwendungen nehmen aufgrund gestiegener Marketingaktivitäten, Investitionen iv Ernouknvsfnffzpqvfuoft tmq nc RK twivx bgewedxucqu Vlgkrwqapnkrpdzyunqd fc
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