Laut einer repräsentativen Umfrage des Digitalverbandes Bitkom vom April 2015, verwenden bereits drei Viertel (75 Prozent) aller deutschen Unternehmen Social Media für ihre interne oder externe Kommunikation. Doch wie gut ist diese Nutzung? Um die Social Media-Fähigkeiten von Unternehmen messen zu können, hat die Digital Transformation Group zusammen mit Mitgliedern des Social Media Excellence Kreises (SME) sowie der Hochschule HTW Aalen das Social Media Maturity Modell (SM3) entwickelt.
Für die Analyse 2015 wurden neben Plattformen wie Facebook, Google+ und Twitter auch Instagram, YouTube und LinkedIn miteinbezogen, da die Relevanz dieser Plattformen stetig zunimmt – vor allem Instagram wird in Deutschland uyhww tysejocod. D-md-M-Dkwrcyfcjnw ozmxry hxsz dhma ckvexxybq JzpighPk iyxhvlqy cc Ajfmayqus kvx.
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