Easier access to financial services in comparison to traditional banks is a key reason for 41% of consumers turn to embedded financial services, according to a new study by Solaris and Roland Berger. The ‘Disrupting the value chain for financial services - How to drive revenue growth with embedded finance’ study composed the views of 1600 consumers equally split across the four major European markets: Germany, Italy, Spain and France.
41% of participants named product accessibility as the defining factor for using embedded financial services and products. This can be attributed to simpler applications and faster KYC processes.
That was
41% of participants named product accessibility as the defining factor for using embedded financial services and products. This can be attributed to simpler applications and faster KYC processes.
That was
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