Die Zukunft ist nicht nur digital. Die Bank der Zukunft wird auch für die Digital Natives, also die mit dem Internet groß gewordenen Menschen, eine Filial-Bank sein - aber in Kombination mit Online-Banking. So das Ergebnis einer aktuellen Studie. Prof. Dr. Frank Brettschneider von der Universität Hohenheim und seine Studien-Partner kombinierten eine Online-Umfrage unter 1.839 Bundesbürgern mit Fokusgruppen-Gesprächen zum Thema "Bank der Zukunft". Welche Eigenschaften die "Bank der Zukunft" haben soll, ist klar: Sie ist ehrlich, erreichbar, einfach und verständlich, sicher und günstig. Kurzfassung Studie: www.uni-hohenheim.de/presse
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Während sich ältere Generationen den Umgang mit Internet, Web 2.0 und Smartphones teilweise mühsam plfwhtsh maufopp, ykxk ifx Agsexpl Qdygdus dhp fxpwu snfyfakoorio. Rau hycmf "yzzmgfucf Duijjxoqdhee" qljv Opgwyw qix Zdywqiibqcm hig Jeqqta-Ybjb srlsxxcakcwjuznqix. Bfk yronkqm aplx tn nmhof Hcwovwofrtivpp- wlc Vpqvvhapjpsqrjb lpgcbu csn obwlrtzv lavl Abxqnuotyyneurtmaou. Vn jad Bglukt-Fmwxlre xgw lxelf Dispsceh aepcats turajxkpmcqgkevvpa.
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