To Be - To Stay - To Go: Eine der größten Herausforderungen der Tourismusindustrie ist das Standortmarketing. Orte allein, so die Hauptthese des aktuellen Tourismusreport 2014 von Anja Kirig, Autorin des Zukunftsinstituts, werden nur noch sekundäres Ziel einer Reise sein. Der Report liefert Antworten auf die Frage, wie sich Destinationen künftig aufstellen, darstellen und verändern müssen, um Gäste zu erreichen und von ihnen erreicht zu werden. Außerdem zeigt der Tourismusreport fünf besonders virulente Trendphänomene wie die Shareconomy oder Big Data. All diese Entwicklungen werden die Reisebranche kräftig verändern und im Report anschaulich analysiert. Zudem stellt der Report innovative Reisekonzepte vor xbz eobjjdb nlbsrsvmvrvtl Rbpor zev itf Xpmoydx.
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