Das Zeitalter der totalen Transparenz steht unmittelbar bevor! Oder vielleicht doch nicht? Das Thema der diesjährigen TED GLOBAL-Konferenz, der wohl spannendsten und wichtigsten Veranstaltung für Zukunftsfragen, lautete "Radical Openess". Dieses war Impulsgeber für das Trend-Update, September 2012 mit dem Titel "Totale Transparenz - Partizipation, ein Mythos?" Mit welchen Chancen, aber auch Gefahren haben Unternehmen und Gesellschaften in einer Ära zunehmender Offenheit zu rechnen und wie können sie sich erfolgreich gegen eine neue Misstrauenskultur wappnen? Die Autoren, Matthias Horx und Holm Friebe, sind sich sicher, dass die Grenzen der Transparenz dort beginnen, wo an Kommunikation gespart wird.
Kommunikation als mächtigste Waffe
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Kommunikation als mächtigste Waffe
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