The search is on, via an online competition, for a pair of siblings for the international advertising campaign for a new BMW vehicle. BMW's online casting campaign started on 8.11.2010.
In line with the slogan of "One Origin. Two Originals", BMW is interested in finding two siblings who, despite having the same family background, have totally different personalities. The focus will be on the individuality and authenticity of the applicants. The competition is open to brothers, sisters, half-siblings and step-siblings. The siblings must be of the same gender.
Applications may be submitted by online form until 15.12.1010.
As the new faces of an international BMW advertising campaign, the winners of the casting competition will be the lead characters in print ads, a TV spot and short episode clips for the web. The photo shoots and film recordings will be carried out in a number of exciting locations over the coming year.
Anyone who is interested can submit their applications at www.2originals.com. Photos or videos of the candidates, along with address, date of birth and height, must be provided. The most important aspect of the application is a detailed description of the various characteristics that typify the siblings.
Once the application deadline has expired, all the entries will be assessed and the official winning pair selected: All the participants considered eligible will first be interviewed by telephone and a number will then be invited to a live casting session, after which the decision will be made.
The winning pair will be selected by a jury from BMW, the advertising agency supporting the campaign and an internationally recognised casting specialist.
In line with the slogan of "One Origin. Two Originals", BMW is interested in finding two siblings who, despite having the same family background, have totally different personalities. The focus will be on the individuality and authenticity of the applicants. The competition is open to brothers, sisters, half-siblings and step-siblings. The siblings must be of the same gender.
Applications may be submitted by online form until 15.12.1010.
As the new faces of an international BMW advertising campaign, the winners of the casting competition will be the lead characters in print ads, a TV spot and short episode clips for the web. The photo shoots and film recordings will be carried out in a number of exciting locations over the coming year.
Anyone who is interested can submit their applications at www.2originals.com. Photos or videos of the candidates, along with address, date of birth and height, must be provided. The most important aspect of the application is a detailed description of the various characteristics that typify the siblings.
Once the application deadline has expired, all the entries will be assessed and the official winning pair selected: All the participants considered eligible will first be interviewed by telephone and a number will then be invited to a live casting session, after which the decision will be made.
The winning pair will be selected by a jury from BMW, the advertising agency supporting the campaign and an internationally recognised casting specialist.
