Consumers are increasingly seeking out products that are healthy, and of importance for their own specific use.
Food and beverage manufacturers therefore need to communicate these particular requirements to consumers with conviction. At Interpack 2011, the "Quality of life" concept will explore this issue in greater detail in its display at the "Health" Theme Pavilion, health being an emerging mega-trend.
Dr. Happy will be presenting a new aspect of consumer needs at the "Health" Theme Pavilion in the Innovation Park. It's not only about eating and drinking ...........
Packaging plays a major role. One message is a healthy product in healthy packaging; another is reassuring consumers about what they are ingesting.
What risks and what benefits in terms of nutrients does the product contain, and when and how should it be consumed.
Food intake acquires a new significance.
It is a question of how pleasure and function harmonize in the body.
Packaging and content are inseparable, as ever. The content and packaging must be consistent. Apart from its protective function, the packaging conveys a promise, an assurance, and information - all of which combine to make a good product pack.
If only one component in the supply chain fails to meet the critical demands of grocery packaging, this may ruin a branded products manufacturer's reputation. Reliability and traceability are therefore becoming ever more important.
Yet this also highlights the need to work outside the box on new solutions. The demands on packaging call for certainty when selecting its raw materials. Pack design, print, and production plant capability must be developed together if they are to operate as effective business partners.
Brigl & Bergmeister (B&B) will be joined by the following exhibitors in the "Health" Theme Pavilion:
- Huber Group
- Heidelberger Druck
- Vermeulen Design
- BRP Brand Design
- Win Win Branding
- Silfox Packaging
- Color Research,
presenting future trends in new functional foodstuffs and their health implications.
Everyday foodstuffs, beverages and luxuries will provide more in future. They will fulfil new functions in combination with vigour and health, making them a proactive medicine. Eat for health - Dr. Happy is your guide to health and vitality, adapted to your particular personal needs.
The threatening image of the doctor who gives you a diagnosis and painful therapy when it is already too late will be a thing of the past.
A new way of thinking entails a raft of new nutrition and packaging models creating new opportunities for the packaging industry. Let it inspire you.
B&B exhibits new products on stand C32, right beside the Innovationparc Packaging.
Last year B&B responded to new market trends with new products. Papers for flexible packaging, and new label applications feature prominently in the presentations.
This involves the following new paper grades:
- NiklaSelect S
- NiklaSelect V
- NiklaPET V
- PackPro 3.5
Interested visitors can watch presentations of these products, dealing with sustainability aspects such as CO2 footprint, water consumption in the production process, and especially reusability / recyclability.