Whether you are looking for a bikini, a one-piece suit, a tankini, or the latest "it" beachwear model – a monokini – ultimate style, sophisticated cuts and superior performance are guaranteed in the new Maryan Mehlhorn "Dynasty" collection.
The multiple award-winning Maryan Mehlhorn, and recognized as one of Europe’s top leading beachwear designers, has collaborated with DOW XLA™ to present her latest range of ideas, coupling sophistication and retro glamour with a superior fit material – to introduce the "Dynasty" collection. The incorporation of DOW XLA™ into this new luxury collection is a revolutionary move that demonstrates how tomorrows’ innovations can be worn in today’s beachwear.
Maryan Mehlhorn chose DOW XLA™ for this exclusive high-end collection, which offers diverse models in different styles and exclusive cuts as the unique qualities of this fiber provide her with ultimate design freedom. A one-piece suit, tankini, and the highly fashionable monokini are available in boldest black with elegant sequins, showing the ultimate glamour look.
Weaving the DOW XLA™ fiber into these "it" suits, has made them perspiration resistant and able to maintain the perfect fit and shape much longer. DOW XLA™ withstands exposure to UV light and suntan lotion and is inherently chlorine proof and seawater resistant – for enduring shapes without bagging or sagging. Furthermore, the suits offer a very soft, natural hand-feel and are easy to care for.
Thorsten Küthe, Commercial Manager for Dow Fiber Solutions said, "We were particularly happy that it was Maryan Mehlhorn who chose to launch DOW XLA™ fiber into the beachwear market with us because we wanted to ensure that this revolutionary fiber would be coupled with the latest in swimwear design. We have already seen how the fashion industry is rapidly incorporating DOW XLA™ fiber into their collections as more and more consumers look for exceptional shape retention and easy-care garments but this partnership with Maryan Mehlhorn symbolizes the beginning of a new era in beachwear".
Maryan Mehlhorn adds: "To be the first beachwear designer to use DOW XLA™ stretch fiber feels very special. When wearing swimwear, your body is more exposed than in everyday wear so it is important to have the perfect fit. This fiber actually enhances the body shape in all the right places; you get a formed body in a suit that is stylish, comfortable and durable. The fiber also has the unique ability to maintain a natural hand feel, so we have been able to incorporate these into our beachwear collections".
The Maryan Mehlhorn collection will be available at retailers globally. The first ones to offer the Dynasty collection will be, Harrods in London, KaDeWe in Berlin, Alsterhaus in Hamburg, Oberpollinger in Munich, Perosa in Switzerland, Boîte à Maillots in Cannes and Zubiri in Bilbao.
DOW XLA™ is inherently chlorine proof, resistant to sun lotion and UV light – enabling swimwear to keep its fit and shape much longer -- making DOW XLA™ fiber the premier choice for the beachwear market.
For more information, please visit www.dowxla.com.
Dow Fiber Solutions, a business unit of The Dow Chemical Company, is dedicated to pioneering innovations for the global textile industry by matching proactive research and development expertise with the creative vision of retailers, designers, and manufacturers – to meet consumer needs. DOW XLA™ is one of many innovative products that underscore Dow’s strategy to strengthen its performance business portfolio by prioritizing marketing and application development activities that support high-value, end-use applications.
The multiple award-winning Maryan Mehlhorn, and recognized as one of Europe’s top leading beachwear designers, has collaborated with DOW XLA™ to present her latest range of ideas, coupling sophistication and retro glamour with a superior fit material – to introduce the "Dynasty" collection. The incorporation of DOW XLA™ into this new luxury collection is a revolutionary move that demonstrates how tomorrows’ innovations can be worn in today’s beachwear.
Maryan Mehlhorn chose DOW XLA™ for this exclusive high-end collection, which offers diverse models in different styles and exclusive cuts as the unique qualities of this fiber provide her with ultimate design freedom. A one-piece suit, tankini, and the highly fashionable monokini are available in boldest black with elegant sequins, showing the ultimate glamour look.
Weaving the DOW XLA™ fiber into these "it" suits, has made them perspiration resistant and able to maintain the perfect fit and shape much longer. DOW XLA™ withstands exposure to UV light and suntan lotion and is inherently chlorine proof and seawater resistant – for enduring shapes without bagging or sagging. Furthermore, the suits offer a very soft, natural hand-feel and are easy to care for.
Thorsten Küthe, Commercial Manager for Dow Fiber Solutions said, "We were particularly happy that it was Maryan Mehlhorn who chose to launch DOW XLA™ fiber into the beachwear market with us because we wanted to ensure that this revolutionary fiber would be coupled with the latest in swimwear design. We have already seen how the fashion industry is rapidly incorporating DOW XLA™ fiber into their collections as more and more consumers look for exceptional shape retention and easy-care garments but this partnership with Maryan Mehlhorn symbolizes the beginning of a new era in beachwear".
Maryan Mehlhorn adds: "To be the first beachwear designer to use DOW XLA™ stretch fiber feels very special. When wearing swimwear, your body is more exposed than in everyday wear so it is important to have the perfect fit. This fiber actually enhances the body shape in all the right places; you get a formed body in a suit that is stylish, comfortable and durable. The fiber also has the unique ability to maintain a natural hand feel, so we have been able to incorporate these into our beachwear collections".
The Maryan Mehlhorn collection will be available at retailers globally. The first ones to offer the Dynasty collection will be, Harrods in London, KaDeWe in Berlin, Alsterhaus in Hamburg, Oberpollinger in Munich, Perosa in Switzerland, Boîte à Maillots in Cannes and Zubiri in Bilbao.
DOW XLA™ is inherently chlorine proof, resistant to sun lotion and UV light – enabling swimwear to keep its fit and shape much longer -- making DOW XLA™ fiber the premier choice for the beachwear market.
For more information, please visit www.dowxla.com.
Dow Fiber Solutions, a business unit of The Dow Chemical Company, is dedicated to pioneering innovations for the global textile industry by matching proactive research and development expertise with the creative vision of retailers, designers, and manufacturers – to meet consumer needs. DOW XLA™ is one of many innovative products that underscore Dow’s strategy to strengthen its performance business portfolio by prioritizing marketing and application development activities that support high-value, end-use applications.
