"An easy-to-use online shop with individual design options and measurements has turned out to be a service that consumers enjoy and appreciate", says Jan Höjman, Managing Director, Tailor Store Sweden.
The consumer uses a multitude of options in a simple step-by-step approach to create his own design out of an endless number of varaities.
Many consumers find the Tailor Store solution to be the ideal way of shopping shirts as they have difficulties finding their size in the regular off-the-rack assortment. Others enjoy this shopping experience simply because it is convenient, easy and fun. Moreover – you design your own shirt that is unique and only yours.
"The usage of Internet services in general and online shopping in particular is increasing at a rate that we did not anticipate a few years ago." Jan Höjman continues.
Tailor Store Sweden is closely cooperating with Tailor Store International, based in Sri Lanka, where tailors, cutters and operators manufacture all shirts in an owned and operated and recently opended facility. The two companies are linked up, via Internet off course, to the same production management system and this vertically integrated management system is key to the success of their mass customization business model.
More information from
Jan Hojman, Managing Director, Tailor Store Sweden – jan@tailorstore.com