Digitale Medien lassen sich jederzeit und überall nutzen, heben klassische Gattungsgrenzen auf und stellen eine große Herausforderung für Reichweitenmessung, Inhalte‐Entwicklung und Regulierung, Finanzierung und Vermarktung dar. Mit diesen Aspekten beschäftigten sich am 20. März etwa 250 Tagungsteilnehmerinnen und ‐teilnehmer beim 9. DLM‐Symposium in Berlin. Im Mittelpunkt von Vorträgen und Diskussionen zum Thema "Reichweiten - Inhalte - Regulierung: Wie finanziert sich der konvergente Rundfunk?" standen Zukunftsperspektiven des privatwirtschaftlichen Rundfunks in einer zunehmend von Internet und Konvergenz geprägten Medienwelt.
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