Derzeit verwandelt sich die 122 Meter hohe, ehemalige Bayer-Konzernzentrale in Leverkusen in die größte Medienfassade der Welt. Diese zeigt ab Mitte 2009 Tag und Nacht ein bis zu 40 Meter großes, weithin sichtbares farbiges Bayer-Kreuz und kann Bayer-Botschaften auch in bewegter Form in die Region um Leverkusen senden. Doch neben der spektakulären Lichtinszenierung setzt Bayer noch auf andere Weise Zeichen: Der innovative Decklack Intercure® 99 von AkzoNobels International Paint wird die 30.000 Quadratmeter große Oberfläche der Stahlkonstruktion dauerhaft vor Korrosion schützen. Basierend auf Polyaspartic-Bindemitteln der Desmophen® NH-Reihe von Bayer MaterialScience, bietet er gegenüber herkömmlichen Beschichtungssystemen enorme wirtschaftliche und ökologische Vorteile.
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