Vermehrte Marketingaktivitäten widmet die Seestadt dem Ausland. Trotz insgesamt 5,1 Prozent Rückgang der Übernachtungen aus dem Ausland, steigen die Zahlen der Ankünfte bei Gästen insbesondere aus den Ländern, in denen die BIS Bremerhaven intensiver auf eine stärkere Präsenz hin arbeitet.
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