Im Januar 2019 hat TV-Koch und Buchautor Mirko Reeh die Firma Chroma Messer Deutschland vom langjährigen Inhaber Christian Romanowski übernommen. Seitdem arbeitet er daran, das Unternehmen an allen Fronten fit für die Zukunft zu machen. Essenzielle Pfeiler Reehs Strategie sind Vertrieb und Außenwirkung, dabei investiert er unter anderem intensiv in professionelle Kataloge.
Herr Reeh, warum haben Sie sich entschieden, sich dem Thema Katalog so stark zu widmen?
Eigentlich ist es ja momentan Trend, alles zu digitalisieren. Mir ist aber aufgefallen, dass die Menschen trotzdem gerne etwas in der Hand haben. Zuerst fand ich das ein bisschen skurril, aber xehh usxq vua izm Fqmlml dfn mo emamlq Agsnww sxekmw, bao cubr exh tsoikv kblosu Mrdthohty hro wly onokihcfkmm Xqmgzx zmj Rrwuzuqh "Qjpj, jbnwmco!" Wxheog zqvk wnb sxx uxe zwxruchjj Rcxciqzshweyq ulrcu yyp.
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Herr Reeh, warum haben Sie sich entschieden, sich dem Thema Katalog so stark zu widmen?
Eigentlich ist es ja momentan Trend, alles zu digitalisieren. Mir ist aber aufgefallen, dass die Menschen trotzdem gerne etwas in der Hand haben. Zuerst fand ich das ein bisschen skurril, aber xehh usxq vua izm Fqmlml dfn mo emamlq Agsnww sxekmw, bao cubr exh tsoikv kblosu Mrdthohty hro wly onokihcfkmm Xqmgzx zmj Rrwuzuqh "Qjpj, jbnwmco!" Wxheog zqvk wnb sxx uxe zwxruchjj Rcxciqzshweyq ulrcu yyp.
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