Die Filmkulisse Bayern, eine Initiative der FFF Film Commission Bayern und der Bayern Tourismus Marketing GmbH unter der Schirmherrschaft von Veronica Ferres, hat den Preis "Drehort des Jahres" vor drei Jahren ins Leben gerufen. Bisherige Preisträger waren die Stadt Nürnberg (2015), die Filmregion Tegernsee-Schliersee (2016) und die Stadt Regensburg (2017).
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