- Der Anteil "nachhaltiger" Äußerungen am gesamten deutschsprachigen Nutzer-Online-Dialog zu Reisen, Urlaub und Ferien beträgt aktuell knapp 2,7 Prozent
- Reisende definieren "Nachhaltigkeit" sehr individuell
- "Klimaschutz" dominiert auch die Social Media Diskussion
- "Deutschland" die Top-Suchassoziation zum Begriff Urlaub
- Deutschland, Kroatien und die Türkei die drei Top-Destinationen bei der Suche nach "Urlaub"
- Twitter als Angebots- und Vertriebskanal grüner Destinationen
- Nur wenige Anbieter aus der Tourismusbranche positionieren sich über den Dialog auf Social Media Plattformen
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