Die Stimmung im deutschen Sport Business verbessert sich deutlich: Nachdem der "Deutsche Sportmarketing Index (DSMI)" im Vorjahr um ca. drei Indexpunkte nachgegeben hatte, liegt er nun mit 101,3 Punkten (+1,5%) über dem Referenzniveau des Jahres 2006. Wie bereits vor acht Jahren, dürfte die im Sommer entfachte Euphorie um die deutsche Fußball-Nationalmannschaft auch das aktuelle Stimmungsbild positiv beeinflusst haben. Hierzu hat Deloitte zusammen mit dem Institut für Sportmanagement und Sportmedizin (ISS) der Hochschule Koblenz erneut rund 150 Experten zu ihren wirtschaftlichen Prognosen für die deutsche Sportbranche befragt. Diese jährlichen Markteinschätzungen schlagen sich im DSMI nieder.
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