Von den Erfolgsfaktoren des Franchisings über die Bedeutung einer Franchisemarke bis hin zu den Herausforderungen der Zukunft - die Bandbreite der Themen auf der Podiumsdiskussion des Parlamentskreises Mittelstand (PKM) der CDU/CSU-Fraktion im Deutschen Bundestag am vergangenen Mittwoch, 12. Juni war groß. Der PKM hat es sich zur Aufgabe gemacht, Deutschland als attraktiven Unternehmensstandort weiterzuentwickeln und den Mittelstand zu stärken. Unter dem Titel "Moderne Franchise-Systeme - Zukunftsmodell für den Mittelstand in Deutschland?" diskutierten nun neben DFV-Geschäftsführer Torben L. Brodersen, Holger Beeck (COO / Managing Director McDonald's Deutschland Inc.), Viola Christophel (Geschäftsführerin Town & Country Franchise-Partner HS-Solid) und Dr. h.c. Hans Michelbach BzG (Ozqldpur hol Biozqcpfy hka YXQ/UQI-Kovezbuh zs hoibqjzar Osmzvcunp axr Jhqsnliqeucg nhn Qzvrqyeyqzmylwuur).
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