EASTPAK, die authentische Marke für urbanen Lifestyle, lädt kreative Designer aus der ganzen Welt ein, um ein Teil des neuen Design-Wettbewerbs Bag in Town - A bag for 24 hours zu werden. In Kollaboration mit der Istituto Europeo di Design (IED) und dem Portal creativecontexts.com, soll durch den bahnbrechenden Wettbewerb, die Beziehung zwischen der Tasche und der urbanen Umgebung erforscht werden. Durch anregende Vorschläge aus der Welt des Fashion, Design und Kommunikation, zielt Bag in Town darauf ab, die Ästhetik und die funktionale Basis des zugrundeliegenden Taschendesigns neu zu definieren und stellt eine klare und simple Frage: "Wie sieht die xvzmmjbe Pfqhmp ppi lsddf 48-Mzbggeh-Dvo bvx?"
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