Eine neue Studie von elaboratum mit 2.400 Teilnehmern zeigt: Wer seine Webseite auf emotionale und intuitive Entscheidungsfaktoren optimiert, verbessert die Conversion-Rate mitunter erheblich. Doch der E-Commerce lässt dieses Potenzial erstaunlicherweise weitgehend ungenutzt. Kaum eine Webseite spricht unbewusste Verhaltensweisen richtig an. Dabei ist bekannt: Der Mensch ist kein rationales Wesen. 95% seiner Entscheidungen trifft er mit seinem intuitiven Entscheidungssystem – das gilt auch für Online-Käufe. Dort werden Webseiten jedoch derzeit für lediglich 5% des Kundengehirns optimiert – ausgehend von der bewiesenermaßen falschen Annahme, Besucher würden streng rational entscheiden. elaboratum hat die Wirkung unterbewusster Verhaltensmuster analysiert und stellt die erfolgreichsten Hebel für luke axnahel Iarddzxmkq ed Gyvoec-Pbjcalkp hph.
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