- Online-Marktanteil steigt bis 2020 auf 10 Prozent
- 2020 werden im Netz 20 Milliarden Euro für Lebensmittel ausgegeben
- Familien und Ältere wichtigste Zielgruppen
- Stationärer Handel mit bester Ausgangsposition
Der Online-Lebensmittelhandel steckt in Deutschland noch in den Kinderschuhen - wird aber in den kommenden Jahren einen rasanten Boom erleben. Im vergangenen Jahr gaben die Deutschen 175 Milliarden Euro für Lebensmittel aus - gerade einmal 0,5 Milliarden Euro davon entfielen auf den Vertriebsweg Internet. Zukünftig werden die deutschen Konsumenten aber deutlich mehr Lebensmittel über das Internet bestellen: Bis 2020 soll der jährliche Online-Umsatz laut EY-Prognose auf 20 Milliarden Euro steigen. Der Marktanteil atdmoc zxekp ubg xxywhvp 4,4 Ktlgcqq gju hoej 58 Bcnvkzr.
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