Den Grundstein für den erfolgreichen Messeauftritt legten die Berlin-Brandenburger Betriebe, indem sie vor allem mit neuen und innovativen Produkten aufwarteten, die den Nerv des Fachpublikums trafen. Mit "Ei Care" und "Glück am Stiel" gewannen Brandenburger Betriebe in zwei von insgesamt sieben Produktgruppen mit großem Vorsprung die Wahl zum "Best New Product".
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