Ford verstärkt sein Engagement auf dem chinesischen Markt und unterstreicht dies mit der Studie Escort Concept, die derzeit auf der Publikumsmesse Auto Shanghai ihr Weltdebüt feiert. Das Showcar zeigt auf, wie sich die global ausgerichtete Produktphilosophie des Unternehmens fortentwickelt und immer neue, vielfältigere Kundenkreise anspricht. Der Ford Escort Concept rückt gezielt die Kompaktwagen-Klasse des Reichs der Mitte ins Visier - jenes Segment, in dem mehr als 25 Prozent aller Neufahrzeuge in China abgesetzt werden und in dem sich bereits der Ford Focus großer Nachfrage erfreut.
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