Wer hätte es für möglich gehalten, dass ein Buch über Holzhacken ein internationaler Bestseller wird? Und doch ist Lars Myttings Der Mann und das Holz - Vom Fällen, Hacken, Feuermachen (Suhrkamp) inzwischen bereits in 15 Sprachen übersetzt worden und findet rasenden Absatz in Buchläden weltweit. Wie kam es dazu? Beim 30. Frankfurt Rights Meeting (ehemals International Rights Directors Meeting) beleuchten hochkarätige Sprecher unter dem Motto „Surprising Successes in Challenging Times“, welche Strategien und Überlegungen hinter dieser und vielen weiteren Erfolgsgeschichten stehen. Den Teilnehmern werden Markteinblicke sowie Inspiration für die Weiterentwicklung ihres eigenen Geschäftes und Netzwerkmöglichkeiten geboten.
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