Rund 700 Teilnehmer wurden von März bis April via Internet, soziale Netzwerke und Musikfachgeschäft zu ihrem Einkaufsverhalten befragt. Ziel der Umfrage des GDM war es, mehr über die jeweiligen Gründe zu erfahren, warum der Kunde die Ware im Internet in einem Onlineshop oder im stationären Fachhandel erwirbt. Waren die Meinungen im Vorfeld klar ("Für den Kunden zählt nur der Preis und da kann der Fachhandel nicht mit dem Internet mithalten"...), so gab es doch einige überraschte Gesichter, als Klaus-Dieter Gehner(Musikhaus Niemeyer und GDM-Vizepräsdient) Hans-Jörg André(Musikhaus André) und Birgit Böcher (stellv. Geschäftsführerin GDM) im Rahmen des Branchentreffs des Verbandes am 14. Vbx 1016 wd Afxblqxop vxa Mgfcceqmhq ut Jfxkio slvpqpppwlfvn.
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