16 Getränkefachgroßhändler, eine Idee: Als 1971 die Gesellschaft für Einkauf, Verkaufsförderung und Absatz von Gütern ihre Arbeit aufnahm, galt es, "dem Strukturwandel des Großhandels zu begegnen", schrieb Werner Dökel, damaliger Vorsitzender des Beirates der GEVA GmbH & Co. KG, in einem Grußwort zum 25. Verbundgruppen-Geburtstag.
Seit jenen Gründungstagen sind nunmehr 40 Jahre ins Land gegangen, die Strukturen im Getränkefachgroßhandel und dem relevanten Marktumfeld haben sich stetig gewandelt und mit ihnen auch die GEVA. Vom Newcomer zum Big Player, vom Frischling zu einer der führenden Großhandelskooperationen in nur 40 Jahren.
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