Auf der Fachkonferenz "Point of Sale" von GfK GeoMarketing am 16. April in Köln und am 23. April in Mannheim erfahren die Besucher, wie Geomarketing den Handel bei der internationalen Expansion unterstützt. Standortentscheidungen sind entscheidend für den nachhaltigen Erfolg von Handelsunternehmen - insbesondere die internationale Expansion stellt Unternehmen vor große Herausforderungen. Geomarketing hilft, Risiken und Chancen objektiv transparent zu machen.
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