Mit 5.329 € pro Kopf an Kaufkraftpotenzial für den Einzelhandel geben die Deutschen rund 27 Prozent ihrer gesamten Kaufkraft im Einzelhandel aus. Dieser Anteil ist kleiner als der der meisten europäischen Nachbarn, verschafft dem deutschen Einzelhandel laut GfK-Prognose für 2011 in der Summe aber einen nominalen Umsatz von gut 400 Hln. s.
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