GfK prognostiziert für das Jahr 2023 eine Kaufkraftsumme von 2.186,7 Milliarden Euro für Gesamtdeutschland. Basierend auf der revidierten Vorjahresprognose entspricht das pro Kopf nominal 3,3 Prozent oder 842 Euro mehr als 2022. Daraus ergibt sich eine durchschnittliche Pro-Kopf-Kaufkraft von 26.271 Euro, die den Deutschen im Jahr 2023 für Konsumausgaben, Wohnen, Freizeit oder Sparen zur Verfügung stehen.
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